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🆕

NEW button

New button

🆕 is a boxed "NEW" label marking something as just added, released or posted. It works like the NEW sticker a shop puts on fresh stock: drop this new icon next to an announcement, a product, an episode or an update, and readers know it is the fresh part.

EmojiSince 2010
Also called
new badge · new sign
Search it as
new emoji · new badge emoji · new icon · new sticker · new label
Type it as
:new:
Around since
2010 · Emoji 0.6
Shows up on
Every phone · iPhone, Android, Windows, Mac, Linux

What 🆕 means

🆕 most often sits in front of whatever is fresh, like a label: "🆕 episode out now", "🆕 back in stock", a line in a changelog. It can also follow an item or stand alone as a reply. Either way, it marks what the sender considers new.

The badge comes from the emoji sets of Japanese mobile carriers (docomo, au by KDDI and SoftBank), where boxed English words such as NEW, FREE, COOL and UP! were standard symbols. It entered Unicode 6.0 in 2010, in the large batch of carrier emoji added that year.

Don't confuse it with

4

Combination ideas

2
A suggested pairing: fresh and shiny, for a launch or a makeover.
A suggested pairing: something new is coming soon.

Worth knowing

  • 🆕 is a single code point, so it survives copying through almost anything — old databases, SMS gateways, printer drivers.

Questions people ask

1

Why does 🆕 look different on other phones?

Every platform draws its own artwork for the same code point. The character you send is identical; Apple, Google, Samsung and WhatsApp each render it in their own style.

How to type 🆕

Windows
Win+.Open the emoji picker and search “NEW button”.
macOS
Control+Command+Spaceopens the character viewer.
iOS / Android
Emoji keyboard → search “NEW button”.
Chat apps
:new:the common shortcode; support varies by platform.
HTML
🆕
Codes and encoding1 code points
HTML decimal
🆕
HTML hex
🆕
CSS content
content: "\1F195";
Each escape is closed by the next backslash; a trailing space is needed before a literal hex digit.
URL encoded
%F0%9F%86%95
1
On screen
1
Code points
2
JS .length
4
UTF-8 bytes

A visible symbol can contain several code points. JS .length counts UTF-16 units; UTF-8 counts bytes.

Families this belongs to

2